I thought I would try out a little experiment today, using the common tricks you come across for getting a fuller lip. I took a photo with just the lipstick straight on, used plainly I suppose. Then wiped it off and tried some fuller lips techniques. A highlighter across the cupids bow, liner on the outer corners and a medium brown shadow blended along the centre of the bottom lip line. Took some more photos so I could compare them side by side. I'm pleasantly surprised. The lipstick colour does look so different as well. Think I might try this with a deep colour soon just to get an idea of how much these tricks work.